💡Writer : Ciipher Global Protection Squad

Since their debut in March 2021, K-pop group Ciipher (싸이퍼), under the management of Rain Company, has faced various challenges when it comes to promotions and connecting with their fans. Despite the group's talents and potential, the company's handling of their activities has left fans concerned about the lack of exposure and opportunities for Ciipher to showcase their abilities. In this article, we will explore the journey of Ciipher and shed light on the current state of the group, highlighting the issues that have left fans worried about their future.

A Promising Debut Hindered by Limited Exposure:

Ciipher made their debut with their first mini-album, "I Like You (안꿀려)," on March 15, 2021. However, their promotional activities were limited, and they were unable to attend variety shows without their CEO, Rain, accompanying them. This lack of independent exposure hindered their ability to connect with the public and showcase their individual personalities, ultimately impacting their chances of gaining popularity as rookies.

Hiatus and Inactivity:

Following their debut era, Ciipher experienced a six-month hiatus during which they posted vlogs, TikTok videos, song covers, and VLives to stay connected with fans. Unfortunately, Rain Company did not provide the group with a reality show or other means to effectively promote themselves during this period. Given that Ciipher debuted amidst the pandemic, it was crucial for them to engage with the public through various online platforms, but they were unable to do so effectively.

Challenges Faced During Comebacks:

Ciipher's second mini-album, "Blind," was released on September 28, 2021. However, the company did not adequately promote the album on variety shows or YouTube contents, limiting the group's exposure. The CEO's presence during promotions hindered the members' ability to express themselves freely, and Rain's cautious approach prevented them from actively participating in interviews and other engagements.

Lack of Content and Communication:

Ciipher's fans relied heavily on the group's social media presence and online content to stay connected during periods of inactivity. However, the company failed to provide consistent updates or a variety of content, leaving fans craving more interaction. While fansign events were organized, they overshadowed the group's need for broader public exposure and opportunities to showcase their talents.

Unaddressed Concerns and Uncertain Future:

One concerning incident involved member Won, who expressed disappointment when he was not credited for a song he wrote on the "Blind" album. This lack of recognition from the company adds to the frustrations felt by the group members and fans alike. Additionally, the absence of updates on member Tag, who dropped out of the "Boys Planet" survival show, raises concerns about the transparency and communication between Rain Company and fans.

Diminishing Hype and Missed Opportunities:

Due to the group's inactivity and limited online presence, the hype surrounding Ciipher is starting to fade. Furthermore, while many Boys Planet contestants have enjoyed successful fan meetings in Japan and South Korea, Keita has yet to hold a single fan meeting despite being popular in Japan.

The current situation surrounding Ciipher under Rain Company's management raises concerns among fans. The lack of promotions, limited exposure, and missed opportunities for the group to connect with the public have resulted in diminishing hype and a potentially uncertain future. It is crucial for Rain Company to address these concerns, provide more opportunities for Ciipher's growth, and prioritize effective communication with fans to ensure the group's success in the competitive K-pop industry.

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